Access a curated library of blogposts, webinars and whitepapers, focused on AI-enabled pretesting, neuroscience-backed marketing, and data-driven decision-making.
Each resource offers practical examples to help brand and marketing teams enhance asset effectiveness, streamline decisions, and drive measurable impact.
Marketers have long understood that emotions influence behavior—but a new study reveals just how deeply momentary mood states can shape the decisions people make around risk, reward, delay, and effort.
Humor is one of the most powerful tools in advertising. It captures attention, fosters emotional connections, and, when done well, can make a brand memorable. But humor is also one of the most difficult elements for AI to understand and replicate effectively. The subtle nuances of timing, delivery, and cultural context often go beyond the capabilities of basic algorithms.
We all know a powerful ad when we see one. But how often do we stop to ask—did we feel it, or just recognize that we were supposed to? A new neuroscience study offers a fresh lens on this distinction.
Modern AI models have begun to mirror the most complex system we know: the human brain. Large Language Models (LLMs) like Claude or GPT aren’t just glorified calculators. They're sprawling networks of digital cognition—structures so intricate, researchers are now using neuroscientific metaphors to understand them.
As AI continues to evolve fast, the conversation is shifting more and more from efficiency gains to emotional and organizational impact. And it’s a shift marketing leaders can’t afford to ignore.
Generative AI has revolutionized how we create. From sleek product descriptions to compelling ad copy, AI-generated content is rapidly becoming the norm. But this surge in creation capability masks a deeper issue: generative AI often struggles to assess the very content it produces.
In a world where consumer attention is fleeting, brands must walk a fine line between innovation and accessibility. The MAYA Principle—"Most Advanced Yet Acceptable"—offers a strategic approach to packaging design and marketing communication that maximizes impact without alienating audiences.
iMi salesmarketing is now leveraging Brainsuite, the leading AI platform for marketing effectiveness, to enhance and optimize point-of-sale (POS) advertising assets with data-driven precision. This strategic partnership merges iMi’s creative and retail expertise with Brainsuite’s AI-powered real-time analysis, setting new standards for shopper marketing.
Schwabe Group, one of the world's leading manufacturers of natural health solutions, has adopted the Brainsuite AI platform to assess the effectiveness and impact of its advertising across multiple markets and languages.
At Brainsuite, we are proud to celebrate a major milestone—our Co-Founder, Dr. Christian Scheier, has been honoured with an Excellence Award from Unilever CMI. This recognition is a testament to our strong partnership and our shared commitment to advancing creative effectiveness at scale.
Brainsuite receives the TOCii Award 2025 for its AI-powered solution, helping brands boost creative effectiveness through neuroscience and AI.
Brainsuite, the leading AI-powered platform for marketing effectiveness, introduces Advice, a generative AI feature designed to help marketing teams systematically optimize their creative assets. From advertisements to social media visuals, Advice delivers precise recommendations rooted in neuroscientific insights and tailored to channel-specific needs.
Brainsuite, formerly known as aimpower, today unveils its new unified brand identity. The rebranding marks a strategic step forward, aligning the company’s name with its flagship platform to simplify how it delivers proven solutions for marketing effectiveness.
TEEKANNE, a globally operating tea company, has been using aimpower's AI-powered platform Brainsuite since March 1, 2024, to optimize its point-of-sale (POS) materials. The goal is to strengthen TEEKANNE’s brand presence in the retail sector and better target consumers.
MarTech company aimpower has announced the appointment of Markus Rottmaier as its new Chief Sales Officer. Rottmaier will be responsible for advancing global sales strategies to enhance the market presence of the company and its AI-driven SaaS platform, Brainsuite.
The AI-powered platform brainsuite by the MarTech startup aimpower now enables testing of product placements in shelf environments. aimpower's unique technology demonstrates over 95 percent accuracy in assessing attention impact.
The Italian coffee roaster Lavazza will begin analyzing and optimizing shopper marketing and category management assets in Germany using the AI-based solutions from the MarTech company aimpower on the Brainsuite platform. Following a successful three-month pilot phase, Lavazza is now expanding Brainsuite to additional areas.
Find out how customers including Henkel, PepsiCo and Lavazza optimize
their effectiveness with Brainsuite
