Schwabe Group Strengthens Global Brand Performance with Brainsuite
Frankfurt am Main, March 4, 2025 – Schwabe Group, one of the world's leading manufacturers of natural health solutions, has adopted the Brainsuite AI platform to assess the effectiveness and impact of its advertising across multiple markets and languages. Brainsuite is now being used globally across Schwabe’s subsidiaries—marking a key step toward a unified, data-driven approach to evaluating the group’s international brand communications.
With Brainsuite, Schwabe Group gains insights into critical success factors such as attention, brand recognition, processing ease, and emotional engagement. The platform visually identifies which elements of marketing assets perform well and where there is room for optimization.
"Brainsuite allows us to establish a consistent, data-based foundation to better understand and optimize the impact of our advertising across various markets and languages," says Sven Monti, Senior Manager Global Digital Marketing at Schwabe Group.
Currently, Schwabe Group is focusing its use of Brainsuite on static digital assets in German, English, and Spanish. The AI-powered analysis provides valuable insights into audience perception and campaign effectiveness—laying the groundwork for further expansion of this approach in the future.
"We're excited to support Schwabe Group with Brainsuite," says Peter Krause, CEO and Co-Founder of Brainsuite. "Their global implementation demonstrates the potential of our technology to help marketing teams worldwide optimize their advertising with precision."
About Brainsuite
Brainsuite empowers brand teams to measure and enhance the effectiveness of their communications across every touchpoint. As the leading AI platform for marketing effectiveness, Brainsuite predicts impact and delivers actionable recommendations to improve performance, maximize ROI, and drive brand growth.
Powered by computational neuroscience and consumer behavior data, Brainsuite offers the industry’s most comprehensive portfolio of AI applications. Covering everything from videos and print ads to packaging design, shelf placement, social media, and e-commerce content, Brainsuite seamlessly integrates into the creative process—helping teams make faster, data-driven decisions while ensuring consistency across all brand communications.
Founded by leading experts in neuroscience, marketing, and digital transformation, Brainsuite combines scientific rigor with real-world marketing expertise. Today, over 500 brands in more than 30 countries—including industry leaders like Unilever, PepsiCo, and Henkel—trust Brainsuite to maximize their marketing ROI at scale.
About Schwabe Group
Schwabe Group is a global network of companies operating in the pharmaceutical and health industries. At the heart of every company within the group is a focus on plants as the foundation for developing health products and medicines.
The parent company, Dr. Willmar Schwabe GmbH & Co. KG, is one of Europe’s most established pharmaceutical enterprises, with a history spanning over 150 years.