iMi salesmarketing and Brainsuite Partner to Optimize Shopper Marketing with AI
Frankfurt am Main, March 13, 2025 – iMi salesmarketing is now leveraging Brainsuite, the leading AI platform for marketing effectiveness, to enhance and optimize point-of-sale (POS) advertising assets with data-driven precision. This strategic partnership merges iMi’s creative and retail expertise with Brainsuite’s AI-powered real-time analysis, setting new standards for shopper marketing.
For over 25 years, iMi salesmarketing has been at the forefront of tailored POS solutions, seamlessly integrating creativity with data analytics. Now, with Brainsuite, iMi can measure and optimize shopper assets with unprecedented accuracy, ensuring maximum impact at the POS.
Brainsuite’s Shopper App empowers iMi to analyze various in-store advertising formats—including displays, shelf tools, and key visuals—within their actual retail environment. By leveraging Predictive AI and neuroscience-based insights, iMi can pinpoint which shopper assets draw the most consumer attention and identify key areas for optimization.
"With Brainsuite, we achieve reliable insights faster, accelerating approvals and improving efficiency," says Alexander Kunert, Managing Director at iMi salesmarketing.
A key advantage of this collaboration is the ability to conduct A/B testing on multiple POS asset variations, allowing iMi to compare, validate, and implement the most effective creative executions based on real-time data. This data-driven approach enables:
Faster and more informed decision-making
Higher advertising effectiveness
Increased sales conversions at the POS
"The visibility and design of shopper assets determine whether a product gets noticed or remains invisible on the shelf. With Brainsuite, we provide companies like iMi the ability to optimize their POS initiatives based on scientific insights—quickly, precisely, and with measurable impact," explains Peter Krause, CEO and Co-Founder of Brainsuite.
By combining iMi’s deep expertise in trade, shopper, and POS marketing with Brainsuite’s AI-driven, neuroscience-backed technology, the partnership is redefining shopper marketing standards. This ensures that iMi’s clients not only create visually compelling POS campaigns but also benefit from scientifically validated, performance-optimized marketing strategies.
About Brainsuite
Brainsuite empowers brand teams to measure and enhance the effectiveness of their communications across every touchpoint. As the leading AI platform for marketing effectiveness, Brainsuite predicts impact and delivers actionable recommendations to improve performance, maximize ROI, and drive brand growth.
Powered by computational neuroscience and consumer behavior data, Brainsuite offers the industry’s most comprehensive portfolio of AI applications. Covering everything from videos and print ads to packaging design, shelf placement, social media, and e-commerce content, Brainsuite seamlessly integrates into the creative process—helping teams make faster, data-driven decisions while ensuring consistency across all brand communications.
Founded by leading experts in neuroscience, marketing, and digital transformation, Brainsuite combines scientific rigor with real-world marketing expertise. Today, over 500 brands in more than 30 countries—including industry leaders like Unilever, PepsiCo, and Henkel—trust Brainsuite to maximize their marketing ROI at scale.
About iMi salesmarketing
iMi salesmarketing specializes in trade, shopper, and POS marketing, offering tailored sales promotion solutions for brands and retailers. From strategic analysis and conceptual development to sell-in support and the execution of innovative POS tools and shopper activations, iMi provides end-to-end solutions that drive maximum quality, reliability, and cost efficiency for businesses.