At Brainsuite, our management team blends cognitive science, AI innovation, and enterprise strategy to shape the future of marketing effectiveness. Together, we bring decades of expertise across research, software engineering, digital transformation, and brand-building. What unites us? A shared mission: to empower marketing teams with actionable, data-driven insights—turning creative assets into business value.
Brainsuite Management Team
Dr. Christian Scheier
Actively involved in the field of AI for over 20 years, Dr. Christian Scheier is one of the few neuropsychologists worldwide to combine research with practical expertise in marketing consulting.
After a scientific career at the renowned California Institute of Technology (Caltech) and the successful establishment of an agency for marketing research, he founded DECODE Marketingberatung GmbH together with Dr. Dirk Held and in 2020 Brainsuite GmbH. He is the author of several bestselling books in the field of brand management and neuropsychology, and most recently published "Künstliche Intelligenz in der Markenführung".
Furthermore, he is the author of the standard work on behavior-based AI, “Understanding Intelligence” (MIT Press), as well as numerous scientific publications.
Co-Founder, CAIO | Chief AI Officer
Peter Krause
Co-Founder, CEO | Chief Executive Officer
Peter Krause has known the landscape of marketing and digital agencies for more than 20 years.
After successful stints at major agencies such Ogilvy and Syzygy, he also accrued many years of experience as Managing Director and partner at Reply in Frankfurt, a renowned digital agency with a special focus on the introduction of agile processes in creation and technology.
Since 2018, he has been actively involved in the topic of "artificial intelligence" and in 2020, together with Dr. Christian Scheier and Dr. Dirk Held, founded Brainsuite GmbH.
As Managing Director he merges his experience in launching large digital platforms with his passion for behavioural science.
Martin Fröhlich
Martin Fröhlich has been designing stable enterprise-level software for more than 10 years.
His career began in traditional brand and organisational consulting. With an academic background in applied media sciences and informatics, he specialised in the migration of business processes into digital products at major agencies. He has advised some of the largest clients in the industry on digital and agile transformation.
Stability, scalability and efficiency are at the heart of his work and architecture. The challenge of balancing an unconditional focus on the product with the demanding internal view of interdisciplinary, distributed teams defines his greatest passion and expertise. In May 2021, he joined Brainsuite’s management team.
CIO | Chief Information Officer
Markus Rottmaier
Markus Rottmaier is a seasoned leader with over two decades of experience in driving growth and innovation in the technology and SaaS sectors.
As Chief of Sales at Brainsuite, Markus brings a wealth of expertise in international business development, strategic sales management, and the implementation of scalable revenue strategies. Prior to joining Brainsuite, he held senior leadership roles at companies such as CHILI publish, Productsup, and Microsoft, where he successfully led global teams, managed complex sales processes, and drove significant revenue growth.
Markus's strategic vision and deep understanding of digital marketing and SaaS platforms make him a key asset in Brainsuite's mission to lead the market in neuroscience-backed marketing solutions.
CSO | Chief Sales Officer
Dr. Dirk Held
Dr. Dirk Held is one of the leading experts in translating scientific findings into concrete marketing measures. He is the author of several bestsellers on the subject of neuromarketing and advises international brands on optimising their marketing activities worldwide.
Following his studies in psychology, he earned his doctorate in the field of Behavioural Economics, especially with regard to the influence of brands on purchasing decisions.
Together with Dr. Christian Scheier, he founded DECODE Marketingberatung GmbH and in 2020 Brainsuite GmbH. He is also co-author of several bestselling books with Dr. Christian Scheier, e.g. in the field of brand management and neuropsychology, and most recently published "Künstliche Intelligenz in der Markenführung" in 2019.
Co-Founder, CSO | Chief Strategy Officer