Launch TVCs That Hit the Mark with AI Pre-test

Pre-test your TV commercials with neuroscience and AI-powered insights to improve performance, reduce risk, and protect your media investment.

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The Smartest Way to Eliminate Underperforming TVCs and Maximize ROI

Only Invest in Creatives That Deliver Results

A presentation slide with a central line graph showing scores over time, with a woman holding snacks and a phone in the background. The slide has six weighted categories: Attention (88), Branding (50), Processing Ease (60), Strategic Fit (75), Emotional Engagement (62), and Persuasion (33), each with colored circular indicators.

With Brainsuite, you can test and optimize animatics, cut-downs, and full-length spots before investing in traditional testing or final production. Our AI-powered ACE TVC app gives you clear insight into what works and what needs improvement, so you only move forward with high-performing assets.

Brainsuite combines neuroscience and AI to understand how the brain processes TV commercials. It predicts effectiveness by analyzing performance across five core effectiveness drivers: Attention, Branding, Processing Ease, Emotional Engagement, and Persuasion.

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CMOs

Accelerate go-to-market decisions with fewer risks.

Gain confidence in your strategies with data-backed predictions, ensuring alignment with brand objectives and market expectations.

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Agencies

Create ads that capture and communicate effectively.

Enhance collaboration with clients by providing evidence-based recommendations, streamlining the creative process, and reducing revision cycles.

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Marketing Teams

Maximize campaigns impact.

Quickly identify and improve weak spots in messaging, visuals, or branding before launch, avoiding wasted spend and boosting effectiveness across every touchpoint.

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Brand Managers

Strengthen brand presence.

Ensure consistency and effectiveness across all TVCs, reinforcing brand identity and increasing consumer awareness in every big media moment.

Strengthen Traditional & Establish an Effectiveness Stage Gate

Flowchart illustrating a process involving AI testing with Brainsuite for creative content. It shows testing unlimited creatives, selecting the top performers for traditional testing to save budget, then moving successful creatives to market for the highest chance of success.

Traditional TVC testing methods are valuable, but costly, slow and limited. Brainsuite serves as a smart stage gate, allowing you to identify and refine underperforming assets before committing to costly research or production. By investing only in top-performing ideas, you boost your chances of success, improve ROI, and stay on schedule without overspending.

Actionable Insights, Scene-by-Scene Recommendations

Image of an ACE TVC analysis dashboard featuring a photo of a woman with long hair, wearing a large straw hat, sitting by the beach, with various performance scores and a visual matrix of smaller images of the same woman at the beach.

Our AI app breaks down your ad second by second so you know exactly which scenes need improvement. This makes it easy to give precise, actionable feedback to creative teams, agencies, and stakeholders without guesswork or delay.

Benchmark Against Competitors

We offer unlimited usage, so you can analyze old campaigns, pre-test new ones, and even evaluate competitor commercials to raise the bar. Brainsuite gives you the power to set your own standards, grounded in real market data. You can also store and analyze all your TVCs across countries and campaigns to streamline monitoring, support Marketing Mix Modeling, and guide future creative development.