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Resources

Access a curated library of blogposts, webinars and whitepapers, focused on AI-enabled pretesting, neuroscience-backed marketing, and data-driven decision-making.

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David Breitwieser Alfaro 30/06/2025 David Breitwieser Alfaro 30/06/2025

How to Win the First Seconds: Make Social Media Video Work

Brainsuite 03/06/2025 Brainsuite 03/06/2025

How the Brain Reads – And Why It Matters for Marketing

Brainsuite 27/05/2025 Brainsuite 27/05/2025

Webinar: Winning at the POS - Effectiveness Drivers and How AI Can Help to Elevate Shopper Effectiveness at Scale

David Breitwieser Alfaro 26/05/2025 David Breitwieser Alfaro 26/05/2025

Why Creative Effectiveness Matters – Guest Article by Dr Christian Scheier in W&V Executive Briefing

Brainsuite 21/05/2025 Brainsuite 21/05/2025

Brainsuite Effectiveness Playbook: How to Win at the Point of Sale with Shopper Marketing

Brainsuite 15/05/2025 Brainsuite 15/05/2025

How We Remember Stories – and Why It Matters for Marketers

Brainsuite 02/05/2025 Brainsuite 02/05/2025

Beyond SHOUTING: What Science Really Says About ALL CAPS in Ads

All caps feel loud. That’s the point. From social feeds to supermarket shelves, marketers lean on capital letters hoping to exaggerate the point they want to make. But does this typographic shortcut actually help messages stick?

Brainsuite 23/04/2025 Brainsuite 23/04/2025

Crack the Code of Effective Social Media Video

Brainsuite 17/04/2025 Brainsuite 17/04/2025

How a Global FMCG Brand Leverages AI to Improve Impact of Social Media Video