Brainsuite Effectiveness Playbook: How to Win at the Point of Sale with Shopper Marketing
The point of sale (POS) is where decisions are made — and yet, many brands still rely on gut feeling instead of data when it comes to in-store creative. With up to 70% of purchase decisions happening on-site, the opportunity is huge — but so is the competition for attention.
Our new Effectiveness Playbook offers a science-backed, practical guide to improving performance at the shelf.
Built on proven neuroscience principles and insights from over 10,000 tested POS assets, it shows how to optimize your materials — faster, more cost-effectively, and at scale.
Equip Your Team with the Tools to Win
This playbook is designed for brand and category managers, shopper marketing leads, and in-store experience teams who want to move beyond intuition and drive measurable results.
Download the FREE Playbook now to give your team a competitive edge where it matters most.
What You'll Learn
The six neuroscience-based drivers of shopper marketing effectiveness — and how they influence real-world behaviour
How to use predictive AI to optimize assets before they go live
What benchmarking over 10,000 creatives taught us about what works — and what doesn’t
How PepsiCo uses Brainsuite to improve creative performance at scale
