Webinar: Winning at the POS - Effectiveness Drivers and How AI Can Help to Elevate Shopper Effectiveness at Scale

WebinarsRetail & Shopper MarketingOn-Demand

27 May

Winning at the point of sale is crucial to drive topline growth.

In this free webinar, we share neuroscience insights about what drives effectiveness of your in-store material and show how AI can help to prove & improve effectiveness at scale to maximize impact of your initiative.

What You’ll Learn:

✅ Neuroscience-based drivers of POS effectiveness

✅ How AI can help to predict and improve the impact of your assets

✅ Case Studies how industry leaders like PepsiCo and Henkel leverage AI to build shopper excellence across the organisation

👉 This session is designed for brand and category managers, shopper marketing leads, and in-store experience teams ready to move beyond intuition, optimise creative performance, and drive in-store results.

Watch Now!

Speaker:

Dr. Dirk Held is one of the leading experts in translating scientific findings into concrete marketing measures. He is the author of several bestsellers on the subject of neuromarketing and advises international brands on optimising their marketing activities worldwide. Following his studies in psychology, he earned his doctorate in the field of Behavioural Economics, especially with regard to the influence of brands on purchasing decisions.

Together with Dr. Christian Scheier, he founded DECODE Marketingberatung GmbH and in 2020 Brainsuite GmbH. He is also co-author of several bestselling books with Dr. Christian Scheier, e.g. in the field of brand management and neuropsychology, and most recently published "Künstliche Intelligenz in der Markenführung" (AI in Brand Management) in 2019.