Better, Faster, Smarter — How Synthetic Experts Elevate Creative Decisions

11 Aug

30.09.2025 | 3PM CEST | Online

In today’s high-pressure marketing environment, making the right creative decisions early can be the difference between campaign success and wasted budget.

Traditional testing methods are often too slow, costly, or limited in scope—leaving many high-stakes creative choices to gut feeling.

Join our free masterclass to discover how “Synthetic Experts” are transforming the way brand and insights leaders evaluate scripts, storyboards, and concepts—delivering neuroscience-based, actionable guidance in minutes, not weeks. See how our Sage Script solution empowers you to select and optimize your strongest ideas before production, reducing risk, saving resources, and increasing your ROI.

You’ll walk away knowing:

What “Synthetic Experts” are and how they combine neuroscience, marketing expertise, and AI to deliver expert-level evaluations at scale
How to use AI-powered script evaluation to select and refine your most effective creative concepts early in the process
How to apply AI across the entire creative workflow—from script to post-campaign analysis—to accelerate decisions and reduce risk.

Register Now !

Speaker:

Dr. Martin Scarabis is a partner at DECODE Marketing and a behavioral scientist specializing in neuromarketing, cognitive semiotics, and implicit research.
For more than two decades, he has advised global brand teams—especially in FMCG—on creative effectiveness and brand strategy, translating neuroscience into decisions marketers can act on. Martin co-developed the “Synthetic Experts” approach, including Sage Script, which delivers expert, neuroscience-grounded evaluations of scripts, storyboards, and concepts in minutes to help teams select and improve ideas early.