The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact - Free Webinar

WebinarsOn-Demand

3 Nov

Influencer marketing is booming, but not all influencer content drives real impact.

In this webinar, we’ll unpack the psychology and data behind what makes influencer and brand campaigns work.

Discover how brand-led clarity and creator-style authenticity play complementary roles: One building recognition and trust, the other sparking engagement and emotional connection

You’ll leave with a simple framework that blends emotional connection with clear brand storytelling (backed by science and real performance data), unlocking impact across the marketing funnel

Key Takeaways:

Why much influencer content misses: the psychology and data behind real impact.
Brand-led clarity + creator authenticity: recognition and trust meet engagement and emotion.
A simple, science-backed framework for blending emotion with brand storytelling to drive full-funnel impact.

Register Now !

Speakers:

A scholar of psychology turned data scientist, Foteini couples a PhD in cognitive psychology with hands-on modeling at Brainsuite.ai. With prior research and lecturer posts and industry roles at DECODE and Brainsuite, she turns human-science insights into predictive KPIs—showing brands how to engineer creator + brand content that actually works.

A marketing strategist turned insights leader, Ramanathan spent over 15 years at Unilever shaping how global brands approach influencer and content effectiveness. Now an Associate Professor at Nanyang Business School, he blends marketing experience and behavioral insight to show how influence becomes measurable impact.