The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact - Free Webinar

WebinarsOn-Demand

3 Nov

Date: 20.11.2025 | Time: 11:00 am (CET) | Location: Online

Influencer content is great at driving engagement. But without clear brand cues, it rarely builds recognition, preference, or ROI.

In this 45-minute session, we show you how to pair brand-led clarity with creator authenticity so your campaigns do both: spark attention and grow the brand.

What you’ll learn:

Why engagement ≠ brand impact. The psychology and data behind what makes influencer content build memory and choice.
Brand clarity + creator style. How to keep the creator’s voice while signaling who you are—so people remember your brand.
A simple, science-backed framework. Apply it to briefs and reviews to drive full-funnel results, supported by predictive KPIs and real performance data.

Register Now !

Speakers:

A scholar of psychology turned data scientist, Foteini couples a PhD in cognitive psychology with hands-on modeling at Brainsuite.ai. With prior research and lecturer posts and industry roles at DECODE and Brainsuite, she turns human-science insights into predictive KPIs—showing brands how to engineer creator + brand content that actually works.

A marketing strategist turned insights leader, Ramanathan spent over 15 years at Unilever shaping how global brands approach influencer and content effectiveness. Now an Associate Professor at Nanyang Business School, he blends marketing experience and behavioral insight to show how influence becomes measurable impact.