Brainsuite, the leading AI-powered platform for marketing effectiveness, introduces Advice, a generative AI feature designed to help marketing teams systematically optimize their creative assets. From advertisements to social media visuals, Advice delivers precise recommendations rooted in neuroscientific insights and tailored to channel-specific needs.

Brainsuite, formerly known as aimpower, today unveils its new unified brand identity. The rebranding marks a strategic step forward, aligning the company’s name with its flagship platform to simplify how it delivers proven solutions for marketing effectiveness.  

TEEKANNE, a globally operating tea company, has been using aimpower's AI-powered platform Brainsuite since March 1, 2024, to optimize its point-of-sale (POS) materials. The goal is to strengthen TEEKANNE’s brand presence in the retail sector and better target consumers. 

MarTech company aimpower has announced the appointment of Markus Rottmaier as its new Chief Sales Officer. Rottmaier will be responsible for advancing global sales strategies to enhance the market presence of the company and its AI-driven SaaS platform, Brainsuite.

The AI-powered platform brainsuite by the MarTech startup aimpower now enables testing of product placements in shelf environments. aimpower's unique technology demonstrates over 95 percent accuracy in assessing attention impact.

The Italian coffee roaster Lavazza will begin analyzing and optimizing shopper marketing and category management assets in Germany using the AI-based solutions from the MarTech company aimpower on the Brainsuite platform. Following a successful three-month pilot phase, Lavazza is now expanding Brainsuite to additional areas. 

The communications and media agency Carat Germany, part of the dentsu network, will start using the Software-as-a-Service platform Brainsuite from aimpower. Carat will test the effectiveness of both social media videos and digital and analog advertisements. 

In the latest interview in W&V, Werben & Verkaufen, Julia offers further insights into how AI can support marketing and answers the question of how best to get started.

We are proud to announce: aimpower is featured in issue no. 40 of Wirtschaftswoche as Start-Up of the Week!

We were allowed to present our business idea, packaged as a start-up pitch, and received a rating from expert Daniela Bach of the Bonn High Tech Gründerfonds.