Brainsuite Launches Its New ‘Advice’ AI Feature
Frankfurt am Main, January 16, 2025 – Brainsuite, the leading AI-powered platform for marketing effectiveness, introduces Advice, a generative AI feature designed to help marketing teams systematically optimize their creative assets. From advertisements to social media visuals, Advice delivers precise recommendations rooted in neuroscientific insights and tailored to channel-specific needs.
"Interpreting effectiveness data is often complex, especially under tight deadlines," shares Dr. Christian Scheier, Co-founder and AI Lead at Brainsuite. "Advice simplifies this process by turning data into actionable recommendations. Marketing teams can immediately understand what works and implement optimizations to maximize their impact."
Developed in collaboration with leading advertising and neuroscience experts, Brainsuite systematically analyzes patterns from hundreds of thousands of high-performing marketing assets. Leveraging Brainsuite’s proven predictive AI capabilities, Advice examines creative elements to provide targeted, data-driven suggestions that empower brand teams to improve campaigns strategically and measurably enhance their Return of Investment (ROI).
"Marketing teams today manage an increasing number of campaigns across diverse channels," Dr. Scheier adds. "They need clarity, not complexity. Advice delivers actionable recommendations for key creative elements such as text, images, and colors, streamlining the optimization process while driving measurable effectiveness."
Advice is now available for static marketing assets, including traditional advertising and digital content. Video analysis capabilities are set to launch in the first quarter of 2025. Built with a secure, privacy-compliant foundation, Advice integrates seamlessly into existing Brainsuite workflows, ensuring a smooth user experience.
With the launch of Advice, Brainsuite reinforces its role as the go-to platform for marketing effectiveness. Trusted by over 500 brand teams globally—including Unilever, PepsiCo, Henkel and Vodafone—Brainsuite continues to empower marketers with actionable insights and proven results.
About Brainsuite
Brainsuite empowers brand teams to measure and enhance the effectiveness of their marketing assets across every touchpoint. As the leading AI-driven marketing effectiveness platform, Brainsuite provides precise, actionable insights to improve asset performance, boost profitability, and drive brand growth.
Rooted in computational neuroscience and validated with consumer behavior data, Brainsuite offers the industry’s most comprehensive portfolio of asset-specific AI applications – covering videos, print and digital ads, packaging design, shelf displays, social media, and e-commerce content. The platform seamlessly integrates into the creative development process, from initial briefing to final execution, enabling teams to make faster, data-driven decisions and ensure consistency across all brand communication.
Founded by neuroscientist Dr. Christian Scheier, advertising psychologist Dr. Dirk Held, and digital transformation expert Peter Krause, Brainsuite combines neuroscience expertise with practical marketing experience. Today, over 500 brands in 35+ countries trust Brainsuite to maximize their marketing ROI, including market leaders like Unilever, PepsiCo, Henkel and Vodafone.
