Brainsuite Unifies Brand Identity
Frankfurt am Main, January 9, 2025 – Brainsuite, formerly known as aimpower, today unveils its new unified brand identity. The rebranding marks a strategic step forward, aligning the company’s name with its flagship platform to simplify how it delivers proven solutions for marketing effectiveness.
Update: Brainsuite is the leading AI-powered marketing effectiveness platform, enabling brand teams to prove and improve their marketing assets across all touchpoints through actionable insights delivered within minutes. In 2024, the company achieved 80% growth in subscriptions while expanding its platform capabilities with new applications for packaging and shelf testing, adding support for five new languages – including Hindi and Finnish – and launching Brainsuite Academy, a comprehensive resource hub. Today, Brainsuite serves over 500 brand teams across 35 countries, including global industry leaders in consumer goods, retail, and food sectors.
“This evolution reflects our commitment to empowering marketers with data-driven tools to elevate their marketing effectiveness at scale,” said Peter Krause, Co-founder and CEO. “While the name has changed, our clients will experience the same trusted platform, integrations, and services they rely on today—only now with a simpler, unified identity.”
"Our platform's growth in 2024 has laid the foundation for this natural evolution of our brand," said Dr. Dirk Held, Co-founder and Chief Strategy Officer. "Our clients already trust Brainsuite as their go-to platform for marketing effectiveness. By unifying our brand under one name, we’re simplifying how we present our value while reinforcing our proven ability to help marketers predict and enhance consumer response. The Brainsuite name reflects the unique combination of neuroscience, marketing expertise, and data-driven insights that sets us apart."
Looking ahead, Brainsuite will build on its technology leadership with new Apps, including AI-based recommendations for actionable insights and dedicated applications for email and website testing. Its modular AI architecture will continue to deliver channel-specific insights, enabling marketers to maximize the effectiveness of their creative assets. The rebranding marks a new chapter in Brainsuite’s journey to enable marketers worldwide to unlock measurable value and drive sustainable brand growth.
About Brainsuite
Brainsuite empowers brand teams to prove & improve effectiveness across all touchpoint. As the leading AI platform for marketing effectiveness, Brainsuite predicts the effectiveness and provides actionable insights how to improve performance, boost ROI and drive brand growth.
Backed by computational neuroscience and consumer behavior data, Brainsuite offers the most comprehensive portfolio of AI applications in the industry. From videos and print ads to packaging design, shelf displays, social media, and e-commerce content, Brainsuite covers every aspect of your brand communication. The platform seamlessly integrates into the creative development process, helping teams make faster, data-driven decisions and ensure consistency across all touchpoints.
Founded by leading experts in neuroscience, marketing and digital transformation, Brainsuite combines deep scientific insight with real-world marketing expertise. Today, over 500 brands across 35+ countries trust Brainsuite, including industry giants like Unilever, PepsiCo, and Henkel, to maximize their marketing ROI at scale.
