CASE STUDY - FMCG COMPANY

How a Global FMCG Brand Used AI to Triple Social Media Video Engagement

Social media is essential for building brand visibility and engagement—but it’s also unpredictable. With media teams under increasing pressure to deliver more with less, brands often struggle to test and improve influencer content before it goes live. A global FMCG company faced exactly this challenge and turned to Brainsuite to bring clarity and control into its creative decision-making.

Challenge

The brand had over 150 influencer videos ready for use across various platforms. But how could the team know which videos would perform best — before launching them?

Post-campaign analytics came too late, and previous testing methods didn’t scale. The team needed a way to understand which assets would drive the strongest engagement so they could invest their media budget wisely.

Solution

To take control of content performance, the brand turned to Brainsuite, our AI-powered platform for creative effectiveness. With a library of over 150 influencer videos, they needed a fast, scalable way to understand which assets would resonate most with their audience—before launching them into the crowded world of social media.

Brainsuite analysed each video using its ACE Score, a comprehensive measure of creative quality based on six proven effectiveness drivers. These include:

Attention: Does the video hook the viewer within seconds?
Branding: Is the brand clear and memorable throughout?
Emotional Engagement: Does the video evoke a response that sticks?

Within minutes, Brainsuite flagged the videos most likely to perform—allowing the team to confidently prioritise content that matched both platform-specific best practices and audience expectations.

The key differentiator? Brainsuite doesn’t rely on gut feeling or vanity metrics. It simulates human perception using neuroscience-based AI, providing objective, actionable guidance on what content will actually perform—before going live.

For a team with limited time and media budget, this approach changed everything: less guesswork, faster decision-making, and a creative process that could finally scale.

Results

The impact was transformative:

Videos with high ACE Scores generated nearly 3x more engagement (7% vs. 2.5%)
The brand reduced creative waste by 67%, avoiding spend on underperforming videos
Most importantly, they were able to steer campaign outcomes proactively, rather than reacting once the budget was already spent

For the brand, this meant more than just better numbers—it meant reclaiming control over campaign success. They no longer had to wait and hope. They could predict, prioritise, and scale what works.

What this means for other brands

If you’re launching influencer campaigns at scale, you probably face the same challenges: limited testing resources, short timelines, and no visibility into creative performance until it’s too late. Brainsuite gives you the ability to test content like never before—fast, affordable, and scientifically validated.

It's not just about spotting bad videos. It's about amplifying the great ones—the content that truly connects.

🔗 Learn more about Brainsuite’s solution for social media video optimization.