Blog
The Science of Shelf Success: What Neuroscience Reveals About Consumer Choice
Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf.
Mood and Money: How Emotions Shape Economic Decisions
Marketers have long understood that emotions influence behavior—but a new study reveals just how deeply momentary mood states can shape the decisions people make around risk, reward, delay, and effort.
Can AI Handle Humor in Ads? Exploring the Role of Humor in Creative Content
Humor is one of the most powerful tools in advertising. It captures attention, fosters emotional connections, and, when done well, can make a brand memorable. But humor is also one of the most difficult elements for AI to understand and replicate effectively. The subtle nuances of timing, delivery, and cultural context often go beyond the capabilities of basic algorithms.
What We See vs. What We Feel: The Neuroscience of Emotional Impact in Marketing
We all know a powerful ad when we see one. But how often do we stop to ask—did we feel it, or just recognize that we were supposed to? A new neuroscience study offers a fresh lens on this distinction.
The Biology of Thought—Inside the Mind of a Synthetic Intelligence
Modern AI models have begun to mirror the most complex system we know: the human brain. Large Language Models (LLMs) like Claude or GPT aren’t just glorified calculators. They're sprawling networks of digital cognition—structures so intricate, researchers are now using neuroscientific metaphors to understand them.
Why Every Brand Team Needs a Synthetic Teammate
As AI continues to evolve fast, the conversation is shifting more and more from efficiency gains to emotional and organizational impact. And it’s a shift marketing leaders can’t afford to ignore.
The Generative AI Paradox: Why Content Creation Needs Smarter Evaluation
Generative AI has revolutionized how we create. From sleek product descriptions to compelling ad copy, AI-generated content is rapidly becoming the norm. But this surge in creation capability masks a deeper issue: generative AI often struggles to assess the very content it produces.
The ‘MAYA Principle’ in Packaging Design: Balancing Innovation and Familiarity to develop successful packaging (re)designs
In a world where consumer attention is fleeting, brands must walk a fine line between innovation and accessibility. The MAYA Principle—"Most Advanced Yet Acceptable"—offers a strategic approach to packaging design and marketing communication that maximizes impact without alienating audiences.
Why Are Only 26% of Companies Seeing Real AI Value?
Artificial intelligence (AI) is everywhere. It’s revolutionizing industries, streamlining operations, and creating new business opportunities. But despite the widespread enthusiasm, only a fraction of companies are truly unlocking AI’s potential.
The Future of Marketing: How the Combination of Generative and Predictive AI Makes the Difference
When Brainsuite first explored AI in marketing in 2019, the focus was clear: Predictive AI was the gold standard. It helped businesses recognize patterns, make forecasts, and make data-driven decisions. Industries like healthcare, maintenance, and advertising effectiveness all relied on predictive models.