Artificial intelligence (AI) is everywhere. It’s revolutionizing industries, streamlining operations, and creating new business opportunities. But despite the widespread enthusiasm, only a fraction of companies are truly unlocking AI’s potential.

In recent years, artificial intelligence has become a cornerstone of business innovation. However, many companies struggle to move beyond initial excitement to successful implementation. AI projects often start with great enthusiasm but fail due to unclear goals, lack of user adoption, or strategic misalignment.

Artificial Intelligence (AI) is reshaping industries by automating processes, enhancing decision-making, and creating new growth opportunities. Yet, AI alone doesn’t guarantee results—it’s how it’s integrated into your organization that really matters. According to BCG research, the true business value of AI emerges when both people and processes are primed for this transformation.

The market is flooded with new AI providers—but how do you separate the wheat from the chaff? With this checklist, you’ll have the most important criteria at hand to make the right decision and invest in a solution that’s truly the best fit for your needs.

Unlock the power of combining Generative AI and Evaluative AI for effective marketing. Experts Dr. Christian Scheier and Dr. Dirk Held explore the importance of both AI types in enhancing creativity, precision, and brand consistency. Learn how to integrate these technologies for optimal marketing decisions and sustainable business success.