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The Science of Shelf Success: What Neuroscience Reveals About Consumer Choice
Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf.
Modern Yet Generic? Why More Logos Are Starting to Look the Same and What Brands Can Do About It
In a world where brands compete fiercely for every moment of consumer attention, many companies opt for modernized logos to stay relevant. However, the pursuit of the perfect, minimalist design comes with a catch: constant tweaking of a logo risks blending into a sea of indistinguishable marks. What was once the emblem of a brand may lose its distinctiveness and recognition if it follows design trends too closely. Instead of creating a clear and memorable identity, logos often merge into an unremarkable crowd.
How to Unlock the Power of Distinctive Brand Assets with Artificial Intelligence
In the competitive world of marketing, standing out and efficiently activating your brand is a necessity. Distinctive brand assets are the secret sauce to achieving this, offering a unique identifier that sets a brand apart from its competitors. Their importance cannot be overstated, as they play a critical role in ensuring a brand remains mentally available in a crowded marketplace.