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The Science of Shelf Success: What Neuroscience Reveals About Consumer Choice
Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf.
The ‘MAYA Principle’ in Packaging Design: Balancing Innovation and Familiarity to develop successful packaging (re)designs
In a world where consumer attention is fleeting, brands must walk a fine line between innovation and accessibility. The MAYA Principle—"Most Advanced Yet Acceptable"—offers a strategic approach to packaging design and marketing communication that maximizes impact without alienating audiences.