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The Science of Shelf Success: What Neuroscience Reveals About Consumer Choice
Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf.
Can AI Handle Humor in Ads? Exploring the Role of Humor in Creative Content
Humor is one of the most powerful tools in advertising. It captures attention, fosters emotional connections, and, when done well, can make a brand memorable. But humor is also one of the most difficult elements for AI to understand and replicate effectively. The subtle nuances of timing, delivery, and cultural context often go beyond the capabilities of basic algorithms.
The Future of Marketing: How the Combination of Generative and Predictive AI Makes the Difference
When Brainsuite first explored AI in marketing in 2019, the focus was clear: Predictive AI was the gold standard. It helped businesses recognize patterns, make forecasts, and make data-driven decisions. Industries like healthcare, maintenance, and advertising effectiveness all relied on predictive models.