We all know a powerful ad when we see one. But how often do we stop to ask—did we feel it, or just recognize that we were supposed to?  A new neuroscience study offers a fresh lens on this distinction.

In a world where consumer attention is fleeting, brands must walk a fine line between innovation and accessibility. The MAYA Principle—"Most Advanced Yet Acceptable"—offers a strategic approach to packaging design and marketing communication that maximizes impact without alienating audiences.

When Brainsuite first explored AI in marketing in 2019, the focus was clear: Predictive AI was the gold standard. It helped businesses recognize patterns, make forecasts, and make data-driven decisions. Industries like healthcare, maintenance, and advertising effectiveness all relied on predictive models.

In our latest webinar, Brainsuite co-founder Dr. Dirk Held explored how AI-powered pretesting is transforming creative evaluation. The key insight? AI does not replace traditional market research; instead, it enhances it—filling in the gaps where traditional consumer research falls short. 

Category managers face a critical challenge: proving and improving shelf performance at scale while moving quickly enough to capture market opportunities. Traditional methods have their merits, but today’s fast-paced market demands a more sophisticated approach. Discover how leading brands are empowering their teams with science-driven solutions to make faster, more confident decisions that deliver measurable growth.

Discover four key AI marketing trends for 2025: data governance, combined AI, quality control, and personalization. Learn how leading brands drive effectiveness at scale.

Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf. 

Let's face it – category management in the fast-moving consumer goods (FMCG) sector has always been about the art and science of maximizing sales through effective product placement.

But here's the challenge: in today’s crowded retail environment, even the most experienced category managers face an overwhelming array of challenges.

In a world where brands compete fiercely for every moment of consumer attention, many companies opt for modernized logos to stay relevant. However, the pursuit of the perfect, minimalist design comes with a catch: constant tweaking of a logo risks blending into a sea of indistinguishable marks. What was once the emblem of a brand may lose its distinctiveness and recognition if it follows design trends too closely. Instead of creating a clear and memorable identity, logos often merge into an unremarkable crowd.