Blog
The Science of Shelf Success: What Neuroscience Reveals About Consumer Choice
Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf.
Find the Perfect AI Partner: The Top 10 Criteria for Your Selection
The market is flooded with new AI providers—but how do you separate the wheat from the chaff? With this checklist, you’ll have the most important criteria at hand to make the right decision and invest in a solution that’s truly the best fit for your needs.
AI Insights: 5 Essential Trends for Marketers in 2024
Dive into the future of marketing with our latest blog post! Discover the top 5 key trends in AI for marketers in 2024, as we explore how artificial intelligence is reshaping the marketing landscape. From democratizing content creation to enhancing consumer trust and leveraging predictive analytics, this insightful article offers valuable insights to help marketers stay ahead of the curve in an increasingly AI-driven world.
How to Unlock the Power of Distinctive Brand Assets with Artificial Intelligence
In the competitive world of marketing, standing out and efficiently activating your brand is a necessity. Distinctive brand assets are the secret sauce to achieving this, offering a unique identifier that sets a brand apart from its competitors. Their importance cannot be overstated, as they play a critical role in ensuring a brand remains mentally available in a crowded marketplace.