From Guesswork to Great Assets: How Kellanova Scales Shopper Marketing Effectiveness with Brainsuite
In today’s marketing landscape, attention is fragmented and fleeting. A single TV spot no longer guarantees reach—brand teams must now navigate a crowded ecosystem of TikTok, Twitch, and ever-expanding digital touchpoints.
For Andreas Billker, Senior Marketing Activation Manager at Kellanova, this shift meant rethinking how shopper assets are created, tested, and deployed. With Brainsuite integrated into their process, Kellanova now moves faster, aligns more easily—and saves up to 20% of total asset development time.
The Challenge: Breaking Through in a Saturated Attention Economy
“We used to rely on a few dominant media channels,” explains Andreas Billker, Senior Marketing Activation Manager at Kellanova. “Now, attention is scattered—and once you have it, you need to make sure the message actually lands.”
In such a competitive landscape, strong creative ideas aren’t enough. What matters is whether they connect quickly, clearly, and emotionally with shoppers in real-time retail environments.
“Before Brainsuite, we were debating assets based on gut feeling. Ask 10 people, get 10 opinions. That slowed everything down.”
The Shift: Predictive Insights Embedded in the Creative Process
Kellanova turned to Brainsuite to streamline and strengthen their approach to creative development. Instead of relying solely on internal reviews, the team now uses predictive AI to assess effectiveness at a glance—often in the final stages before rollout.
Two Brainsuite features became especially impactful:
Attention Heatmaps: Instantly visualize where shoppers are most likely to focus—and where key messages might go unseen.
Processing Ease: Gauge how easily and intuitively messages are received, enabling “System 1” processing—the kind that drives fast, intuitive shopper responses.
“It’s like having a creative consultant in the room,” says Billker. “It shortens alignment discussions, accelerates asset production, and saves roughly 20% of our time.”
In one campaign focused on a “palm oil free” message, Brainsuite guided design adjustments to contrast, layout, and positioning—ensuring the claim was not only present, but processed and remembered.
Creative Confidence Backed by Science
More than speed or design tweaks, Billker highlights a deeper benefit: confidence.
“Brainsuite doesn’t replace creativity—it supports it. It gives our teams the confidence that we’re heading in the right direction, even under tight timelines.”
From eye gaze to headline placement, Brainsuite offers neuroscience-backed guidance grounded in how real shoppers perceive, process, and react—not just what looks good on a slide.
The result? Faster iteration, better alignment, and more effective assets hitting the shelf.
Brainsuite: Turning Insight Into Impact
Brainsuite is built to help shopper and marketing teams move fast—with clarity and evidence. Whether it’s adjusting copy placement or validating visual hierarchy, the platform empowers confident decisions at speed.
What You Get with Brainsuite:
✅ Predictive heatmaps to uncover visibility gaps
✅ Strategic Fit and Processing Ease scores to guide asset refinement
✅ Fast, user-friendly interface for last-mile optimization
✅ Proven platform trusted by Kellanova, Lavazza, Unilever, and more
Move from Opinion to Evidence—Fast
Brainsuite isn’t just a post-production tool. It’s a platform designed to help brands build AI capabilities into the creative process—transforming effectiveness into a standard, not a surprise.
💡 Want to streamline your creative process and scale shopper impact?