Brainsuite Launches “Sage Script”: The First Synthetic Expert for TVC Scripts

Frankfurt am Main, 30 September 2025 – Brainsuite, the leading AI platform for marketing effectiveness, introduces Sage Script—a groundbreaking innovation that addresses a critical bottleneck in early creative development: the objective, scalable, and scientifically validated evaluation of TV and social video scripts.

Sage Script analyses any script in under one minute, drawing on over 100 principles from neuroscience and behavioural psychology. The result: a robust assessment aligned with human expert evaluations more than 85% of the time. Developed in close collaboration with Dr Martin Scarabis—partner at DECODE Marketing and a globally recognised behavioural scientist with over two decades of experience in neuromarketing and cognitive semiotics—Sage Script pioneers a new category of AI: synthetic experts. These are domain-specific digital specialists that replicate deep human expertise with precision and consistency.

"Until now, brand teams were often forced to skip script testing altogether—or rely on methods that are too slow and cost-prohibitive," says Dr Christian Scheier, Co-founder and Chief AI Officer at Brainsuite. "Sage Script provides a fast, cost-efficient and scientifically rigorous alternative. It empowers teams to make informed, data-driven decisions at the earliest stages—well before costly production begins."

Addressing a Critical Bottleneck in the Creative Process

Sage Script evaluates each script across three core effectiveness dimensions:

• Attention – Does the story capture and retain viewer attention?

• Recognition – Are the brand and message clearly identifiable?

• Motivation – Does the script inspire the desired action?

It supports various formats, including 6-, 15- and 30-second TVCs, social video scripts, voiceovers, supers, and key scenes. Additionally, marketers can optionally upload brand or strategic documents to ensure alignment with broader objectives.

Seamless Integration Into Creative Workflows

Sage Script is designed for use across all early creative stages—from initial briefing to concept comparison and pre-storyboard validation. When used in combination with other Brainsuite apps, marketing teams can steer the full creative value chain with scientific rigour and operational scale.

“With Sage Script, we now accompany our clients from the very first idea to the final asset—swiftly, precisely and backed by behavioural science,” says Dr Dirk Held, Co-founder and behavioural economist at Brainsuite. “This doesn’t just improve the performance of produced content—it saves time, budget, and internal resources. Sage Script marks the beginning of a new product category: AI-based synthetic experts that make decades of human expertise instantly accessible.”

“This is just the beginning,” adds Dr Martin Scarabis. “The technology opens the door to creating specialised digital experts for every use case in marketing—always available, always consistent, and always aligned with what science tells us works.”

Further developments are already in the pipeline for 2025, including concept testing and new synthetic experts across additional marketing disciplines. With Sage Script, Brainsuite is not just streamlining creative workflows—it is redefining how expert knowledge is accessed: instantly, at scale, and with scientific precision.

About Brainsuite
Brainsuite empowers brand teams to measure and enhance the effectiveness of their communications across every touchpoint. As the leading AI platform for marketing effectiveness, Brainsuite predicts impact and delivers actionable recommendations to improve performance, maximize ROI, and drive brand growth.

Powered by computational neuroscience and consumer behavior data, Brainsuite offers the industry’s most comprehensive portfolio of AI applications. Covering everything from videos and print ads to packaging design, shelf placement, social media, and e-commerce content, Brainsuite seamlessly integrates into the creative process—helping teams make faster, data-driven decisions while ensuring consistency across all brand communications.

Founded by leading experts in neuroscience, marketing, and digital transformation, Brainsuite combines scientific rigor with real-world marketing expertise. Today, over 500 brands in more than 30 countries—including industry leaders like Unilever, PepsiCo, and Henkel—trust Brainsuite to maximize their marketing ROI at scale.