The communications and media agency Carat Germany, part of the dentsu network, will start using the Software-as-a-Service platform Brainsuite from aimpower. Carat will test the effectiveness of both social media videos and digital and analog advertisements. 

In the latest interview in W&V, Werben & Verkaufen, Julia offers further insights into how AI can support marketing and answers the question of how best to get started.

We are proud to announce: aimpower is featured in issue no. 40 of Wirtschaftswoche as Start-Up of the Week!

We were allowed to present our business idea, packaged as a start-up pitch, and received a rating from expert Daniela Bach of the Bonn High Tech Gründerfonds.

It is no longer a secret that Henkel teams have been successfully using the brainsuite platform from aimpower since 2021! Last year, Henkel and aimpower GmbH even won the GOR (General Online Research) Best Practice Award.

Now an article has been published in the current issue of HORIZONT that accompanies the joint journey of Henkel and aimpower.

"Brand Management 2.0" is the title Marke41 magazine gives to aimpower's revolutionary AI platform brainsuite.

The top 4 reasons for this:

- The modern algorithms enable brand managers and those responsible for brands to guarantee holistic brand management at all times and at every touchpoint.

- This creates a competitive advantage, especially in times of scarce resources and time.

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aimpower has secured €6.5 million in growth capital from Munich-based Nordwind Growth in a financing round. aimpower will use the investment to expand its technology and market leadership in …

Julia Saswito and Dr. Dirk Held were invited by the brand experts from Hubble and were interviewed on the topic “How artificial intelligence supports brand strategy.”

Keeping brand communication consistent is one of the biggest challenges even for long-time marketeers. Julia Saswito as an expert in the application of AI in brand research, …