MarTech company aimpower has announced the appointment of Markus Rottmaier as its new Chief Sales Officer. Rottmaier will be responsible for advancing global sales strategies to enhance the market presence of the company and its AI-driven SaaS platform, Brainsuite.

Unlock the power of combining Generative AI and Evaluative AI for effective marketing. Experts Dr. Christian Scheier and Dr. Dirk Held explore the importance of both AI types in enhancing creativity, precision, and brand consistency. Learn how to integrate these technologies for optimal marketing decisions and sustainable business success.

The AI-powered platform brainsuite by the MarTech startup aimpower now enables testing of product placements in shelf environments. aimpower's unique technology demonstrates over 95 percent accuracy in assessing attention impact.

Dive into the future of marketing with our latest blog post! Discover the top 5 key trends in AI for marketers in 2024, as we explore how artificial intelligence is reshaping the marketing landscape. From democratizing content creation to enhancing consumer trust and leveraging predictive analytics, this insightful article offers valuable insights to help marketers stay ahead of the curve in an increasingly AI-driven world.

In the competitive world of marketing, standing out and efficiently activating your brand is a necessity. Distinctive brand assets are the secret sauce to achieving this, offering a unique identifier that sets a brand apart from its competitors. Their importance cannot be overstated, as they play a critical role in ensuring a brand remains mentally available in a crowded marketplace.

The Italian coffee roaster Lavazza will begin analyzing and optimizing shopper marketing and category management assets in Germany using the AI-based solutions from the MarTech company aimpower on the Brainsuite platform. Following a successful three-month pilot phase, Lavazza is now expanding Brainsuite to additional areas. 

The communications and media agency Carat Germany, part of the dentsu network, will start using the Software-as-a-Service platform Brainsuite from aimpower. Carat will test the effectiveness of both social media videos and digital and analog advertisements. 

We won 1st place in the d3con Innovation Award 2024!

At least 50% of marketing budgets do not bring the desired success… The solution: increase advertising effectiveness with AI-based predictions. At the d3con Innovation Award, our CMO Julia Saswito pitched exactly that and convinced the jury.

In the latest interview in W&V, Werben & Verkaufen, Julia offers further insights into how AI can support marketing and answers the question of how best to get started.