Resources
Access a curated library of blogposts, webinars and whitepapers, focused on AI-enabled pretesting, neuroscience-backed marketing, and data-driven decision-making.
HORIZONT: How Henkel benefits from aimpower’s brainsuite
It is no longer a secret that Henkel teams have been successfully using the brainsuite platform from aimpower since 2021! Last year, Henkel and aimpower GmbH even won the GOR (General Online Research) Best Practice Award.
Now an article has been published in the current issue of HORIZONT that accompanies the joint journey of Henkel and aimpower.
aimpower in Marke41 Magazine
"Brand Management 2.0" is the title Marke41 magazine gives to aimpower's revolutionary AI platform brainsuite.
The top 4 reasons for this:
- The modern algorithms enable brand managers and those responsible for brands to guarantee holistic brand management at all times and at every touchpoint.
- This creates a competitive advantage, especially in times of scarce resources and time.
[…]
aimpower receives funding of 6.5 million Euros from Nordwind Growth
aimpower has secured €6.5 million in growth capital from Munich-based Nordwind Growth in a financing round. aimpower will use the investment to expand its technology and market leadership in …
Interview with “Hubble - brand future consulting”
Julia Saswito and Dr. Dirk Held were invited by the brand experts from Hubble and were interviewed on the topic “How artificial intelligence supports brand strategy.”
How to use AI in brand management
Keeping brand communication consistent is one of the biggest challenges even for long-time marketeers. Julia Saswito as an expert in the application of AI in brand research, …
