Resources
Access a curated library of blogposts, webinars and whitepapers, focused on AI-enabled pretesting, neuroscience-backed marketing, and data-driven decision-making.
Does Your Product Stand Out on the Shelf? A Fresh Look at Category Management and How AI Can Help You Win
Let's face it – category management in the fast-moving consumer goods (FMCG) sector has always been about the art and science of maximizing sales through effective product placement.
But here's the challenge: in today’s crowded retail environment, even the most experienced category managers face an overwhelming array of challenges.
TEEKANNE Strengthens Brand Presence in Retail with AI Apps from aimpower
TEEKANNE, a globally operating tea company, has been using aimpower's AI-powered platform Brainsuite since March 1, 2024, to optimize its point-of-sale (POS) materials. The goal is to strengthen TEEKANNE’s brand presence in the retail sector and better target consumers.
AI platform brainsuite now analyses shelf environments
The AI-powered platform brainsuite by the MarTech startup aimpower now enables testing of product placements in shelf environments. aimpower's unique technology demonstrates over 95 percent accuracy in assessing attention impact.
Lavazza to Use Brainsuite AI Platform to Optimize Shopper Marketing and Category Management
The Italian coffee roaster Lavazza will begin analyzing and optimizing shopper marketing and category management assets in Germany using the AI-based solutions from the MarTech company aimpower on the Brainsuite platform. Following a successful three-month pilot phase, Lavazza is now expanding Brainsuite to additional areas.
