As AI continues to evolve fast, the conversation is shifting more and more from efficiency gains to emotional and organizational impact. And it’s a shift marketing leaders can’t afford to ignore.

Generative AI has revolutionized how we create. From sleek product descriptions to compelling ad copy, AI-generated content is rapidly becoming the norm. But this surge in creation capability masks a deeper issue: generative AI often struggles to assess the very content it produces.

Artificial intelligence (AI) is everywhere. It’s revolutionizing industries, streamlining operations, and creating new business opportunities. But despite the widespread enthusiasm, only a fraction of companies are truly unlocking AI’s potential.

In recent years, artificial intelligence has become a cornerstone of business innovation. However, many companies struggle to move beyond initial excitement to successful implementation. AI projects often start with great enthusiasm but fail due to unclear goals, lack of user adoption, or strategic misalignment.

Artificial Intelligence (AI) is reshaping industries by automating processes, enhancing decision-making, and creating new growth opportunities. Yet, AI alone doesn’t guarantee results—it’s how it’s integrated into your organization that really matters. According to BCG research, the true business value of AI emerges when both people and processes are primed for this transformation.

In our latest webinar, Brainsuite co-founder Dr. Dirk Held explored how AI-powered pretesting is transforming creative evaluation. The key insight? AI does not replace traditional market research; instead, it enhances it—filling in the gaps where traditional consumer research falls short. 

Brainsuite receives the TOCii Award 2025 for its AI-powered solution, helping brands boost creative effectiveness through neuroscience and AI.