Unlock the power of combining Generative AI and Evaluative AI for effective marketing. Experts Dr. Christian Scheier and Dr. Dirk Held explore the importance of both AI types in enhancing creativity, precision, and brand consistency. Learn how to integrate these technologies for optimal marketing decisions and sustainable business success.

Dive into the future of marketing with our latest blog post! Discover the top 5 key trends in AI for marketers in 2024, as we explore how artificial intelligence is reshaping the marketing landscape. From democratizing content creation to enhancing consumer trust and leveraging predictive analytics, this insightful article offers valuable insights to help marketers stay ahead of the curve in an increasingly AI-driven world.

In the competitive world of marketing, standing out and efficiently activating your brand is a necessity. Distinctive brand assets are the secret sauce to achieving this, offering a unique identifier that sets a brand apart from its competitors. Their importance cannot be overstated, as they play a critical role in ensuring a brand remains mentally available in a crowded marketplace.

We won 1st place in the d3con Innovation Award 2024!

At least 50% of marketing budgets do not bring the desired success… The solution: increase advertising effectiveness with AI-based predictions. At the d3con Innovation Award, our CMO Julia Saswito pitched exactly that and convinced the jury.

We are proud to announce: aimpower is featured in issue no. 40 of Wirtschaftswoche as Start-Up of the Week!

We were allowed to present our business idea, packaged as a start-up pitch, and received a rating from expert Daniela Bach of the Bonn High Tech Gründerfonds.

aimpower has secured €6.5 million in growth capital from Munich-based Nordwind Growth in a financing round. aimpower will use the investment to expand its technology and market leadership in …

Julia Saswito and Dr. Dirk Held were invited by the brand experts from Hubble and were interviewed on the topic “How artificial intelligence supports brand strategy.”