When Brainsuite first explored AI in marketing in 2019, the focus was clear: Predictive AI was the gold standard. It helped businesses recognize patterns, make forecasts, and make data-driven decisions. Industries like healthcare, maintenance, and advertising effectiveness all relied on predictive models.

Schwabe Group, one of the world's leading manufacturers of natural health solutions, has adopted the Brainsuite AI platform to assess the effectiveness and impact of its advertising across multiple markets and languages.

At Brainsuite, we are proud to celebrate a major milestone—our Co-Founder, Dr. Christian Scheier, has been honoured with an Excellence Award from Unilever CMI. This recognition is a testament to our strong partnership and our shared commitment to advancing creative effectiveness at scale.

In a world where brands compete fiercely for every moment of consumer attention, many companies opt for modernized logos to stay relevant. However, the pursuit of the perfect, minimalist design comes with a catch: constant tweaking of a logo risks blending into a sea of indistinguishable marks. What was once the emblem of a brand may lose its distinctiveness and recognition if it follows design trends too closely. Instead of creating a clear and memorable identity, logos often merge into an unremarkable crowd.

The communications and media agency Carat Germany, part of the dentsu network, will start using the Software-as-a-Service platform Brainsuite from aimpower. Carat will test the effectiveness of both social media videos and digital and analog advertisements. 

In the latest interview in W&V, Werben & Verkaufen, Julia offers further insights into how AI can support marketing and answers the question of how best to get started.