How to Win the Scroll: A Practical Guide to Social Media Video Effectiveness

Social feeds move fast. Most people scroll past in seconds—and if your video doesn’t connect right away, the opportunity is gone. In fact, 80% of viewers move on before the 10-second mark .

This playbook breaks down what actually holds attention and drives results on platforms like TikTok, Instagram, and YouTube. It’s based on neuroscience and learnings from over 10,000 tested videos, so it’s not guesswork—it’s what we’ve seen work again and again.

Equip Your Team with the Tools to Win

Whether you’re responsible for the creative, the brand, or the budget, this guide is for you. It’s built for people who need to know why something works—not just that it does—and want to apply those learnings right away.

📘 Download our free guide now and start making social videos that earn attention and deliver results—with confidence, not hope.

What You'll Learn

• How to grab attention fast: Learn the key techniques to hook viewers in the first few seconds.

• How to build lasting brand recall: Ensure your brand stands out, even with the sound off.

• The science behind emotional engagement: Create videos that connect emotionally and drive action.

• Platform-specific strategies: Tailor your videos to perform across TikTok, Instagram, YouTube, and more.

• How to improve your creative: Get actionable tips to make your videos more effective based on proven metrics.