News

09/01/25 NEWS

Brainsuite Unifies Brand Identity 

Brainsuite, formerly known as aimpower, today unveils its new unified brand identity. The rebranding marks a strategic step forward, aligning the company’s name with its flagship platform to simplify how it delivers proven solutions for marketing effectiveness.  

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aimpower in WirtschaftsWoche

We are proud to announce: aimpower is featured in issue no. 40 of Wirtschaftswoche as Start-Up of the Week!

We were allowed to present our business idea, packaged as a start-up pitch, and received a rating from expert Daniela Bach of the Bonn High Tech Gründerfonds.

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HORIZONT: How Henkel benefits from aimpower’s brainsuite

It is no longer a secret that Henkel teams have been successfully using the brainsuite platform from aimpower since 2021! Last year, Henkel and aimpower GmbH even won the GOR (General Online Research) Best Practice Award.

Now an article has been published in the current issue of HORIZONT that accompanies the joint journey of Henkel and aimpower.

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aimpower in Marke41 Magazine

"Brand Management 2.0" is the title Marke41 magazine gives to aimpower's revolutionary AI platform brainsuite.

The top 4 reasons for this:

- The modern algorithms enable brand managers and those responsible for brands to guarantee holistic brand management at all times and at every touchpoint.

- This creates a competitive advantage, especially in times of scarce resources and time.

[…]

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How to use AI in brand management

Keeping brand communication consistent is one of the biggest challenges even for long-time marketeers. Julia Saswito as an expert in the application of AI in brand research, …

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