In recent years, artificial intelligence has become a cornerstone of business innovation. However, many companies struggle to move beyond initial excitement to successful implementation. AI projects often start with great enthusiasm but fail due to unclear goals, lack of user adoption, or strategic misalignment.

Artificial Intelligence (AI) is reshaping industries by automating processes, enhancing decision-making, and creating new growth opportunities. Yet, AI alone doesn’t guarantee results—it’s how it’s integrated into your organization that really matters. According to BCG research, the true business value of AI emerges when both people and processes are primed for this transformation.

In our latest webinar, Brainsuite co-founder Dr. Dirk Held explored how AI-powered pretesting is transforming creative evaluation. The key insight? AI does not replace traditional market research; instead, it enhances it—filling in the gaps where traditional consumer research falls short. 

Brainsuite receives the TOCii Award 2025 for its AI-powered solution, helping brands boost creative effectiveness through neuroscience and AI.

Discover four key AI marketing trends for 2025: data governance, combined AI, quality control, and personalization. Learn how leading brands drive effectiveness at scale.

Brainsuite, the leading AI-powered platform for marketing effectiveness, introduces Advice, a generative AI feature designed to help marketing teams systematically optimize their creative assets. From advertisements to social media visuals, Advice delivers precise recommendations rooted in neuroscientific insights and tailored to channel-specific needs.

Brainsuite, formerly known as aimpower, today unveils its new unified brand identity. The rebranding marks a strategic step forward, aligning the company’s name with its flagship platform to simplify how it delivers proven solutions for marketing effectiveness.  

The rise of Generative AI (GenAI) has transformed the way marketers think about content creation. Its ability to generate content at scale, whether it’s copy, images, or even videos, has captured the industry’s attention. But while GenAI offers exciting possibilities, it’s important not to overlook Predictive AI, which plays a crucial role in guiding strategic decisions and ensuring content effectiveness.