Discover four key AI marketing trends for 2025: data governance, combined AI, quality control, and personalization. Learn how leading brands drive effectiveness at scale.

Brainsuite, the leading AI-powered platform for marketing effectiveness, introduces Advice, a generative AI feature designed to help marketing teams systematically optimize their creative assets. From advertisements to social media visuals, Advice delivers precise recommendations rooted in neuroscientific insights and tailored to channel-specific needs.

Brainsuite, formerly known as aimpower, today unveils its new unified brand identity. The rebranding marks a strategic step forward, aligning the company’s name with its flagship platform to simplify how it delivers proven solutions for marketing effectiveness.  

The rise of Generative AI (GenAI) has transformed the way marketers think about content creation. Its ability to generate content at scale, whether it’s copy, images, or even videos, has captured the industry’s attention. But while GenAI offers exciting possibilities, it’s important not to overlook Predictive AI, which plays a crucial role in guiding strategic decisions and ensuring content effectiveness. 

In a world where brands compete fiercely for every moment of consumer attention, many companies opt for modernized logos to stay relevant. However, the pursuit of the perfect, minimalist design comes with a catch: constant tweaking of a logo risks blending into a sea of indistinguishable marks. What was once the emblem of a brand may lose its distinctiveness and recognition if it follows design trends too closely. Instead of creating a clear and memorable identity, logos often merge into an unremarkable crowd.

The market is flooded with new AI providers—but how do you separate the wheat from the chaff? With this checklist, you’ll have the most important criteria at hand to make the right decision and invest in a solution that’s truly the best fit for your needs.

MarTech company aimpower has announced the appointment of Markus Rottmaier as its new Chief Sales Officer. Rottmaier will be responsible for advancing global sales strategies to enhance the market presence of the company and its AI-driven SaaS platform, Brainsuite.

Unlock the power of combining Generative AI and Evaluative AI for effective marketing. Experts Dr. Christian Scheier and Dr. Dirk Held explore the importance of both AI types in enhancing creativity, precision, and brand consistency. Learn how to integrate these technologies for optimal marketing decisions and sustainable business success.

Dive into the future of marketing with our latest blog post! Discover the top 5 key trends in AI for marketers in 2024, as we explore how artificial intelligence is reshaping the marketing landscape. From democratizing content creation to enhancing consumer trust and leveraging predictive analytics, this insightful article offers valuable insights to help marketers stay ahead of the curve in an increasingly AI-driven world.